In the heart of Jaipur, the Pink City of India, Gulaabi was born—rooted in the soul of traditional hand block printing.

Generations of artisans, with stories carved into wood and color, bring to life a heritage that whispers through every print.

Each piece begins with a hand-carved wooden block.

Each block carries centuries of skill—etched lines, ancient patterns, and practiced rhythm.

At Gulaabi, we honor this timeless craft, not just to preserve it, but to celebrate it.

Every Gulaabi creation is touched by the hands of masters.

These artisans don’t just print fabric—they tell stories through color, passing down artistry from one generation to the next.

From vibrant florals to rhythmic paisleys, each print holds a piece of India’s cultural soul.

When you wear Gulaabi, you’re not just wearing fabric—you’re wearing heritage.

You're supporting local communities, sustainable practices, and a movement to keep craft alive.

✨ Wear a story. Celebrate tradition. Be part of a timeless legacy.

Join us on our journey to preserve the magic of block printing—one print, one artisan, one story at a time.

Welcome to Gulaabi.